On February 12, 2024, community leaders from On Lok, Self-Help for the Elderly (SHE), Chinatown Community Development Center (CCDC), San Francisco Marin Medical Society, and AAMG launched the "Honor, Love, Respect Our Seniors" campaign at the Chinatown Media Arts Collaborative in San Francisco's Chinatown. Coinciding with the Lunar New Year, this effort was to uphold cultural and traditional values, care for the elderly, and fight against Asian discrimination.